[Digital Marketing] A/B Split Tests, Statistical Significance and Applicability

http://www.niclucas.com/digital-marketing-strategy/rethink-everything/

In this video I explain the purpose of A/B split testing, why you need to as for the statistical significance of the test before you apply the results to your business, and why you need to think about whether the results will apply to your business.

All to often, people believe that something will make a difference to their optin rates or sales conversation, without having tested this for themselves, or asked for the important data.

Let's stop the spread of myths and phantom advice that might not actually help your business - and sometimes might even harm your business.

[digital marketing]
[A/B split test]
[testing and tracking]
[nic lucas]

Category:

Education

Tags:

• split test
• ab split test
• a/b split test
• a b split test
• digital marketing
• testing web pages
• testing video responses