MTV- Station ID #2

This was a project created at Savannah College of Art & Design in Network Design class. I had the task of rebranding the look of Music Television.

The direction I chose to go I entitled "Remember When..." this was based on my research of the network through interviews with those within the target audience of MTV and outside. A pattern of response came up saying how the old MTV was missed and things that they wished was brought back. This idea of nostalgia was placed within the branding of my MTV look though through with a more modern take. The idea was to bring back ideals of old through updated methods, giving the audience a sense of "rememberance" without becoming a total period piece and look as if it belongs or was created in a previous time.

This second ID utilized nostalgic pieces the Rubix cube and beat boxing and presented them in an updated way so that there was a sense of the nostalgia within the era that MTV was created, without actually looking like it was a period piece.

Category:

Film & Animation

Tags:

• MTV
• beatbox
• Network
• ID
• SCAD
• Savannah
• College
• of
• Art
• and
• Design
• Motion
• Graphics
• Broadcast

[wafflezkid]

that was weird...but cool

[M4F]

nicely done! :)

[chinny141]

that is cool

[kouj1]

nice!!