The trouble with tech-products is that they're often just grey boxes so how do you make them exciting?
I used to love tomrrows world and have always liked the presenter led technology treatment it adds an element of engagement to the products.
You can see from the pre-effects video that this sequence was shot on a static camera in a chroma-studio. I then add the VR studio and video wall etc later.
The 3D CGI was animated in 3DStudio Max and the Post-Effects were layered in After Effects.
By using HDV and making a large composite image I am able to add the camera moves within the edit without loosing quality
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