After running 3 other Pitches on BootB, IP - partnering the FIGC (Italian Football Federation), came to BootB looking for a TV spot to increase its brand awareness on the occasion of the 2010 FIFA World Cup South Africa.
It was Luis Chumpitaz, a Peruvian Creator registered with BootB, to submit the winning creativity. Thanks to his participation he won 11k, exposure and a job - he is currently working for the Roman agency producing the spot for IP.
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