Public Value and Perception, Your Messaging Tool Kit

(from Conference 2011) Orchestras, and all nonprofits, are under increased pressure to make the case for their nonprofit, tax-exempt, status. We must both do strong work for our communities, and communicate about it more effectively, in order to "make the case" to civic leaders and others who make a difference around policy decisions. Learn about the League's new tool kit and how it can help you in your own community.

Charles Grode, vice president for the Institute of Learning, Access, and Training, Chicago Symphony Orchestra; Jonathan Katz, CEO, National Assembly of State Arts Agencies; Alan Jordan, executive director, Vermont Symphony Orchestra

Moderators: Judith Kurnick, vice president for strategic communications, League of American Orchestras; Heather Noonan, vice president for advocacy, League of American Orchestras

Category:

Music

Tags:

• orchestras
• orchestra
• league