Tech Industry Luncheon Features Alcatel-Lucent's Allison Cerra

There is a $100 billion revenue opportunity for U.S. service providers who open up their networks to third parties, but it will require a fundamental transformation of business models. That idea is the basis of The Shift - The Evolving Market, Players and Business Models in a 2.0 World, a book self-published by Alcatel-Lucent and co-authored by Allison Cerra. She is chief marketing officer for Alcatel-Lucent, Americas region.

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Science & Technology

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• MTBC
• Metroplex
• Technology
• Business
• Council
• Alcatel-Lucent
• Allison
• Cerra
• the
• shift
• CMO
• marketing