Advertiser/Client:ALFA, MANAGED BY ORASCOM
Product/Service:TELECOMMUNICATIONS
Entrant Company:LEO BURNETT BEIRUT, LEBANON
Advertising Agency:LEO BURNETT BEIRUT, LEBANON
Creative Credits
Chief Creative Officer:Farid Chehab
Executive Creative Director:Bechara Mouzannar
Creative Director:Bechara Mouzannar/Ghida Younes/Chermine Assadian
Copywriter:Rana Najjar
Planner:Ghida Younes
Account Manager:Jad Fayad
Production Company:INDEPENDENT PRODUCTIONS Beirut, LEBANON
Director:Wissam Smayra
Producer:Corinne Sanaan/Maria Awika
Editor:Independents Productions
Sound Design/Arrangement:Independents Productions
Music: Artist/Title:Philippe Khayyat
Art Director:Tania Saleh/Wissam Matar/Nayla Baaklini
Post Production:Samer Boustany
Other Credits:Deputy Managing Director: Nada Abi Saleh
Details
Brief Explanation:
Alfa is a Lebanese telecom company. The brief: Alfa is launching new lines for a very competitive price. The film is based on an insight that in Lebanon, people like to have "special" numbers for their mobiles i.e.: a mobile phone number is "special" for instance if it matches your birth date or your car plate number or even the electricity counter.
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