iUncut: QR Coding Apple's True Colors

San Francisco, CA -- US Uncut, the grassroots effort pressuring corporate tax cheats to pay their fair share, crashed Apple's World Wide Developer's Conference today, using Apple's own technology to expose the company's systematic tax dodging.

As more than 5,000 attendees streamed into San Francisco's Moscone Center to hear new Apple product lines announced, they were greeted by what appeared to be an Apple publicity stunt -- men and women were sheathed head to toe in a rainbow of Apple-colored spandex body suits emblazoned with a giant QR code (like a barcode for an internet address). However, when attendees used iPhone apps to follow the code on the Internet, instead of an Apple product announcement, a new music video appeared, "Apple: Tax Cheating Doesn't Sync with My Values," which is spreading virally on the Internet. Apple was not happy to have their party crashed by creative protest.

More on Apple's tax cheating and the Tax Cheat Lobby they're leading: http://www.usuncut.org/targets/apple
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Action Concept, Direction, and Design: Leslie Dreyer
Camera: David Martinez, Andy Menconi, Nikolas Koehler
Editing: Andy Menconi
Performers: Bakari, Sean, Liana, Leslie, C.
Assistants: Myka Neus, Nina Rubin, Aaron, J.

Category:

News & Politics

Tags:

• QR code
• Apple
• spandex
• San Francisco
• WWDC
• creative protest
• protest
• tax cheat
• art
• activism
• tax dodger
• win america campaign
• Apple rainbow
• ipad
• QR reader
• QR scanner
• QR protest sign
• creative campaign
• guerrilla art action

[backbonebill]

iCoolest iProtest iEver iHoses iCorporate iCheats.

iUnCut iRocks! 

[InsuranceCIO]

Apple would be worthless without the government's help in creating the Internet. No taxes = no government = no Apple!

[anorwichfan]

this video only has 6500 views yet other apple commercials get 2million+

that's the power of the big corporations

[TarahLeigh87]

any idea how I can get that QR code to use at my own UnCut rally?? is it easy to make your own?

[coolsims94]

Im surprised that that many ppl had QR scanner apps on their phones!

[TheSwp25]

whats that song?

[pewtoobe]

The blu maam group, aka some SOMA/Castro fools dressed up in colored latex and criticized another bunch of hippie liberals at a convention for a hippie liberal companie. Huh?

[melvin6767]

Foxconn is owned by Apple. I'm glad that the manufacturing is done in China, not here. I wouldn't want to work under those conditions for any reason.

[SoPoJohn]

At last I know: This is what democracy looks like. Great work!

[STKpc]

So I shouldn't pay any taxes because I'm pretty successful. Rick? We all should pay our share. Corporate "Individuals" along with those whole live on Main Street. I was actually going to buy an IPAD but have changed my mind. I won't even buy a Itunes Card.