BMW Interactive Projection
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Uploaded by iLogicTube on Jan 16, 2012
Advertising the new BMW 1 Series, iLogic allowed consumers to engage with the brand in a new, exciting way. Keeping in mind that unmatched innovation is always part of the BMW driving experience, iLogic developed Interactive Video Projections. Full activation on the ground took place over eight nights in major cities across South Africa. Locations were vibey, high-traffic main streets. Through a high powered, HD projector, iLogic projected an interactive racing game onto buildings and scaffoldings (Screen measuring 108m2). Consumers engaged in real time, while having serious fun with new technology and the brand!
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link for the song (you can't find it on youtube somehow) - archive . org / details / Pitiway-9938
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@iLogicTube dude i cant find it do you have link??
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Great work guys!!
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Can't find the song anywhere... any help?
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@iLogicTube Thx a lot ! Lyrics: "comment tu dis ça ?" I say BMW ! (i'm a fanboy) Your race is awesome !
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@batardman song is Bacalao-Pitiway_2011. Please vote for this campaign to win a Facebook Studio Award and put South Africa on the map for their digital contributions!
facebook - studio.com / gallery / submission / bmw - interactive - projection
iLogicTube 1 month ago
Song Please ?
batardman 1 month ago
@batardman Bacalao-Pitiway_2011
iLogicTube 1 month ago