Ideas for Small Businesses | Small Business Solutions by Pitney Bowes

In an era of web-based marketing, having a great retail window display is still a powerful way to acquire new customers and increase existing customer loyalty. A good visual merchandizing strategy will "wow" people who pass by and generate strong foot traffic to your retail location.

In this video, Jane Applegate (@janewapplegate) offers some tips on sprucing up the window display at your retail location. Whether you own a small clothing retail store or a chain of restaurants, a professional window display can improve your business and your customer communications. You can use images of your visual merchandizing displays in email marketing campaigns and social media marketing programs to drive customers back to your ecommerce website.

For more small business communications advice for retailers, visit http://www.pbsmartessentials.com/tag/retail-trade/

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Science & Technology

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• ideas for small business
• small business ideas
• small business tips
• jane applegate
• training
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• retail sales
• visual merchandizing
• get more customers
• keep customers
• customer loyalty
• increase sales