Rory Sutherland - Small Climate Summit

"Use brands as both lubricant and lever for behavioral change." Rory Sutherland, Vice-Chairman of Ogilvy UK, famous for his TED and insights in behavioral economics, addressed the attendees of the Small Climate Summit with a motivational message. "Persuasion is in many ways a crappy form of seduction, persuasion is when you get people to do something slightly against their better judgement. Seduction is what is this has to be about."

Category:

Nonprofits & Activism

Tags:

• nudge
• hivos
• seduction
• project
• climate
• summit
• treaty
• behavioral
• change
• ogilvy
• green
• rory
• sutherland
• strategy
• environment
• earth