The future of PR with Lisa Buyer, The Buyer Group, at SES Toronto

Adam Singer, TopRank Online Marketing, interviews Lisa Buyer, The Buyer Group, at SES Toronto 2010 on the subject of the future of public relations. With the introduction of social media, PR agencies no longer need to solely rely on the press release, according to Lisa. The press release and the advent of social media applications have created many more opportunities for companies to have a voice online with their markets. The journalism profession is rapidly changing and the way PR professionals and journalists are communicating continues to evolve. Lisa cites several new online tools both PR and journalism professionals can use such as Pitch Engine and the twitter chat session called #journchat, which offers real-time chats between PR and journalism professionals once a week to discuss the latest media trends. In the end, Lisa says it's still about the relationships that PR professionals create with their sources, including journalists and bloggers.

For more information about Lisa Buyer, please visit: http://thebuyergroup.com/

For more information on speaking at SES, please visit:
http://www.seschicago.com

Category:

Science & Technology

Tags:

• future
• pr
• public relations
• lisa buyer
• buyer group
• ses
• toronto
• 2010
• journchat
• pitch engine
• journalism
• pitching
• press release
• social media
• twitter
• professionals
• media
• trends
• adam singer
• TopRank