The video describes how to start a new entrepreunerial
adventure starting from the close observation of a single
object, trying to imagine different possible uses, different
shapes or new applications. It explains how important it is
to make initial drawings and to get technical input on
whether it is really possible to transform your idea into a
product. The video stresses the importance of creating a
business plan which simulates the future and can be used as
a guide. Facial expressions aim to communicate the
concentration, commitment and determination needed for a new
idea to take off.
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