Absolut Visionaries Launch Party

The Absolut Visionaries Launch Party

On February 27, 2008, at 186 Orchard St. Absolut Vodka launched the Absolut Visionaries compaign.

The party was centered around the work of two Absolut Visionaries. Dan Paluska and Jeff Lieberman, both with a background from MIT, have created ABSOLUT QUARTET, an automated multi-instrumental orchestral machine, inspired by the vision "In an ABSOLUT World Machines Amplify Your Creativity". ABSOLUT QUARTET consists of three instruments and thousands of parts working together to create one piece of music. Online user from around the world can interact with ABSOLUT QUARTET at absolutmachines.com and it is also shown at an ABSOLUT VODKA pop-up gallery on 186 Orchard Street in New York, from February thru April.

Category:

Science & Technology

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