PRTV PRTV - Scores On The Board

PRTV focuses on public relations issues and is produced by Reputation TV in association with the Public Relations Institute of Australia. It is a monthly online TV program that features practitioners from PR agencies, corporations, not-for-profit organisations and academia discussing issues ranging from the economy, online communication, corporate governance, ethics and more.

PRTV is updated online on the first of every month on www.pria.com.au coinciding with the release of the PRIA monthly newsletter.

Managers need to prove themselves with results: sales, cost-containment, profit margins and so on. The PR function has never been exempt, but it has often struggled to measure results in a way that non-PR people will understand and accept.

In this edition of PRTV, our experts discuss the measurement issue: What makes this difficult? And what is best practice for getting Scores on the board

Category:

Nonprofits & Activism

Tags:

• publiicrelations
• PR
• PRIA
• evaluation