A Consuming Passion

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Uploaded by on Apr 28, 2008

http://www.musee-mccord.qc.ca/en/keys/webtours/tourID/VQ_P2_3_EN
"A Consuming Passion"
Joanne Burgess, Université du Québec à Montréal

In our society, mass consumption is the norm and advertising is inescapable. How did today's patterns of consumption and consumer culture originate? When and how did Canadians start to become modern consumers? Where and when did companies start to develop the early models for today's business practices and advertising strategies?

Aussi disponible en français: http://www.musee-mccord.qc.ca/fr/clefs/circuits/tourID/VQ_P2_3_FR

© McCord Museum, 2003

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Education

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