CEATEC Award Ceremony (Product Design)

Trend Category: Product Design
This category included products that clearly incorporated a groundbreaking design aesthetic.
Product Design Winner: KDDI Ply Phone
Using a piece of plywood as his inspiration, Hideo Kambara of Japanese advertising agency Dentsu came up with PLY, a mobile phone concept where the device's various technologies -- a printer, a projector, a touchscreen, and even an analog clock -- are represented by different physical layers. Part of KDDI's annual AU Design Project, the PLY continues to push the idea of what a phone can look like and more important, what it can do. Kevin Sintumuang, GQ Magazine

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Science & Technology

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• ceatec
• japan
• technology
• product
• design
• KDDI
• ply
• phone
• cell
• mobile
• wireless
• electronics
• gadget
• video
• game