Big news for St. Baldrick's at Basin Electric

Basin Electric is being recognized for its St. Baldricks campaign communications efforts. The cooperative recently learned its been selected as a finalist in the Philanthropy Communications category of the PR News Corporate Social Responsibility Awards.

Corporate social responsibility (CSR) is one of the key benchmarks of an organizations overall success and reputation. PR News CSR Awards recognize both the communications surrounding a CSR initiative and the initiative itself.

Basin Electrics St. Baldricks initiative is a finalist among globally recognized businesses, such as Aflac, eBay and Hasbro. The philanthropy communications category recognizes an organization with a successful giving program in which the communications of these efforts has improved the standing of the organization in the communities it serves. Past winners include Hard Rock International, Bank of America and Deloitte & Touche.

St. Baldrick's is the world's largest volunteer-driven fundraising event for childhood cancer research. Thousands of volunteers shave their heads in solidarity of children with cancer, while requesting donations of support from friends and family.

In the two years Basin Electric has held a St. Baldricks event, it has shaved more than 300 heads and raised more than $200,000.

In recognition of Basin Electrics achievement, the cooperative will receive an award at the National Press Club in Washington, D.C. on Feb. 24, 2010.

The full list of honorees can be found at http://www.prnewsonline.com/awards/csr2009_event-finalists.html.

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[abblowers]

Great job Mary and Emily! ... An amazing cause, a fantastic show of support and an always exciting event! Can't wait for March 17!