BMW Story of Joy

BMW Story of Joy.
We realised a long time ago, that what you make people feel is just as important as what you make.
And at BMW, we dont just make cars, we make Joy.

Category:

Autos & Vehicles

Tags:

• BMW
• Cars
• Story of Joy
• Z4
• Joy
• Advertising

[AMGitsKriss]

I think this is a really inspirational video. Reminds me why I live the brand.

[eagleseyejean]

Simply brilliant!

[PALU3K]

STANDING OVATION TO BMW!

[mjc6184]

BMW FTMFW!!!!

[loveanimalsforever]

OMG---know the bit of the advert that shows that new car and sasy `and shapes the future`WHAT model is that car-i LOVE it

[trajoj]

Great commercial- I think everyone should ask themselves what they themselves do in life. Do you make joy? Do you share joy? What is your purpose?

I don't drive a BMW, but I like the fact that they know their mission. And from a business perspective I have a lot of respect for this ad campaign.

[FerrariandBMW]

It's not a Hyundai commercial?

[stevealexR1]

Great ad - pity the cars have been so over-rated and awful to look at for so long (the Chris Bangle era ones). Still, getting better again now. Let's hope they can return to the greatness of the 70's & 80's when they were true leaders in elegance and style (particularly interior and dashboard design)...

[hits888]

Sense by The Lightning Seeds

[liamhincks]

Pure genious! Selling the sizzle not the steak. This is a great peice of advertisment. Changed my opinion on the product.

[ElliottCarter209]

What is the song in the background ?