Interview with Frank Eliason from Comcast

In this interview I talk with Frank Eliason—the senior director of national customer care for Comcast—and the man behind @ComcastCares.

You may have heard that Comcast is on Twitter, but Frank talks about the channels Comcast monitors and how they engage customers. Frank mentions a concept called "peers helping peers." In the video Frank also talks about what types of employees are best for handling Twitter support. Frank shares how Twitter helped Comcast rapidly identify a problem during the NHL playoffs in less than three minutes. He also shares the biggest mistakes businesses make with social media.

Category:

News & Politics

Tags:

• Frank Eliason
• Comcast
• Social Media
• ComcastCares
• Twitter
• Stelzner