Wanderlust - Stepping Up to the Social Challenge

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Uploaded by on Jul 15, 2009

Mark Shipley, president of Wanderlust, the travel and destination marketing firm, explains the challenges facing DMOs. Their multitude of stakeholders and political ties may put them at a disadvantage when competing for consumer mindshare. OTAs and private companies pose a strong competitor.

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Travel & Events

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Standard YouTube License

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