Wichita Downtown Development Corporation - "Holiday Happens Here" TV

Wichita Downtown Development Corporation
www.downtownwichita.org

Howerton+White produced four television spots to follow the current brand promise of WDDC: Life Happens Here. While out-of -town developers see Downtown Wichita as a hot spot for commercial and residential redevelopment. It was time for residents of Wichita to take notice of the changing, thriving activity happening right in the heart of the city. The challenge was to create compelling spots on a limited budget, in a short amount of time, without the benefit of finished construction on key projects downtown. H+W and media partner Bonnie Copp of Copp Media, created a series of spots featuring images of Downtown in all its variety — from construction zones to espresso machines — set to a jazz guitar beat. The four spots are lifestyle driven, and are a video collage of what life looks like Downtown.

Category:

Entertainment

Tags:

• WDDC
• downtown Wichita
• downtown revitalization
• downtown progress
• Keeper of the Plains
• The Orpheum
• downtown restaurants
• Wichita entertainment
• Wichita shopping
• Wichita nightlife
• Wichita advertising agency
• Howerton+White
• Intake Studios