A 90-second trailer for the documentary Helvetica. This trailer was made to run before other films during Helvetica's run at the IFC Center theater in New York. The music in the trailer is by El Te...
A 90-second trailer for the documentary Helvetica. This trailer was made to run before other films during Helvetica's run at the IFC Center theater in New York. The music in the trailer is by El Ten Eleven. DVD out now = http://www.helveticafilm.com
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I don't mean to sound ignorant, but I don't get it :/ Is the movie just flashes of helvetica writing? Or is there something deeper i'm just not seeing?
there is a lot more than you see. Helvetica is not just a typeface. It is the most widely used and incredible neutral typeface. Look at BMW, Target, American Airlines, etc. Why not create a documentary about this typeface?
yeah, it has many interviews from famous graphic designers, typogrpahers from the modernist movement to today's top designers includding an inerview and quotes from the son of one of Helvetica's creator's---Eduard Hoffmann:son;Alfred Hoffmann....and ofcouse it just basically elaborates on the meaning of typefaces we see all around us today
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There's nothing deep about it, but in a way, there is a meaning beyond just a font.
i wanna watch it