Helvetica "IFC" trailer

I don't mean to sound ignorant, but I don't get it :/ Is the movie just flashes of helvetica writing? Or is there something deeper i'm just not seeing?

@queergan It's a documentary about graphic design and the nature of how Helvetica becomes important to the way things are said to us.

There's nothing deep about it, but in a way, there is a meaning beyond just a font.

there is a lot more than you see. Helvetica is not just a typeface. It is the most widely used and incredible neutral typeface. Look at BMW, Target, American Airlines, etc. Why not create a documentary about this typeface?

yeah, it has many interviews from famous graphic designers, typogrpahers from the modernist movement to today's top designers includding an inerview and quotes from the son of one of Helvetica's creator's---Eduard Hoffmann:son;Alfred Hoffmann....and ofcouse it just basically elaborates on the meaning of typefaces we see all around us today

i really wanna watch this movie cus i dont get it...ya know? like the trailers.

i wanna watch it

typical idiotic response from an ignorant person on the internet.

well, comic sans told me to go fuck myself...

everyone, he also made a new film called "objectified". GO SEE IT, SUPPORT HIM, SO HE CAN CREATE HIS LAST MASTERPIECE.

me too, man. so erotic.