On February 13th, Brian met with George Martin, who was the head of A & R at EMI's Parlophone Records. Martin, who was looking for the next pop idol to be secured to his small label, eagerly listened to the discs of the Decca audition. Although not overly-impressed, "Till There Was You" stuck out like a sore thumb. He was impressed by George Harrisons' guitar work as well as McCartney's vocals, which earmarked Paul as a possible lead singer of the group in George Martin's mind. He concluded that it might be worth his while giving the Beatles a proper audition for EMI, which was eventually slated for June 6th.
As it turned out, John Lennon was wrong in this case. It was the inclusion of the soft ballad "Till There Was You" that got them the audition with EMI, which lead to them being signed up to the Parlophone label. This event, in turn, gave them the chance to show what they could do as performers and songwriters which, shortly thereafter, made the Beatles a household name around the world. The power that this song, and the Beatles' performance of it, wielded was remembered by Brian Epstein, as it was wheeled out on different strategic occasions when they were in a position to impress, such as at the Royal Command Performance on November 4th, 1963, and their first Ed Sullivan Show appearance on February 9th, 1964.
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