Meaningful online marketing metrics with Richard Zwicky, Eightfold Logic at SES Toronto 2010

Bryan Eisenberg, professional speaker and best-selling author, interviews Richard Zwicky, Eightfold Logic, on the panel topic, meaningful SEM metrics at SES Toronto, 2010. Richard says when trying to understand and evaluate key metrics in paid search you need to look through the entire value-chain. The challenges of the changing marketplace make it difficult for online marketers to measure all channels equitably and fairly, including social media, email, newsletters, etc. Bryan highlights the importance of cross channel metrics. Richard describes an example of his working with a client who was struggling to find value after having invested in only one channel. But later, upon further examination, the client discovered that paid search traffic was driving their social and organic search, which was converting and providing measurable results. Richard goes on to talk about his company's new name, Eightfold Logic. The company has just launched a new product, a dating service for marketers where the outcome is links as opposed to dates.

For more information on speaking at SES please visit: http://www.searchenginestrategies.com

Category:

Science & Technology

Tags:

• eightfold logic
• Richard Zwicky
• bryan eisenberg
• metrics
• social media
• paid search
• online marketing
• ses toronto
• 2010
• email
• newsletters
• online metrics
• sem
• ses
• search
• make money
• internet