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Re-Code.com on CNN

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Uploaded by on Mar 29, 2007

Re-Code.com was a web site that allowed users to enter information about products they purchased into a database that was then publicly searchable. This inormation included, name, brand, store, UPC ID number, price, and packaging material. It used the UPC number of the product to generate a representative bar code in real time on the user's screen. The web site itself was made to look very similar to Priceline.com. A step through visual guide and a commercial that dramatized the act of switching UPC bar codes were shown on the site.
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