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Part 5 of Twitter and Blogging for Business focuses on the use of various tools and features for Twitter that provide statistics, URL-shortening capabilities, mobile access, analytics and even Twitter-related searches. The fifth part of this presentation also zeroes in on the definition of a blog, blogging terms and other useful terms that come into play while blogging. The pros of using a blog are discussed, which explain in full detail why blogs are ideal tools for direct communication, brand building, search engine marketing, reputation management and catalysts for public relations. The benefits of internal and external blogs are listed, which focus on marketing and internal organizational aspects of a business.
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