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Chip Heath - Made to Stick

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Uploaded on Jun 9, 2009

Chip examines why certain ideas - ranging from urban legends to folk medical cures survive and prosper in the social marketplace of ideas. Why is it that urban legends stick in the back of our minds? And why is it that you cant get that clever little auto insurance commercial out of your head? Chip will answer these questions and help you, as a leader or marketer, create messages that will break through the larger marketplace of ideas and stick to whats important.

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