Martha Rogers, Ph.D. is an expert in the rapidly evolving fields of customer-focused strategy, customer relationships and increasing demand chain, and managing CRM and DCM ROI, and customer equity. Business 2.0 magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. Her newest book Rules to Break & Laws to Follow examines what empowered customers, networked employees and a culture of innovation and trust mean for the competitive differentiation and long-term viability of a business.
http://www.speakers.ca/rogers_martha.html
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