David Ogilvy: We Sell or Else

Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.

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  Howto & Style

[chisaoboy]

I respect your opinion, but you're wrong, my friend. Direct response advertising is a specialty that most general ad agencies know little about. Also, the mere fact that you said, "A Nike ad is a thing of beauty" shows that you fall into this category as well. Beauty is not a criteria for creating effective advertising. Your statement is one of an advertising novice. I don't blame you for your view... many people unfamiliar with the study of advertising hold a similar opinion.

[mj1181]

"No one should be allowed to advertise until they learn direct response" Amen

[mastits]

Rejoice in the fact that most people don't have a clue what makes a good ad ;)

[Siting Chen]

definitely David Ogilvy is an advertising novice. since, before that there might not existed advertising.

[Mike Walker]

I like what he says some people with real money

[Christian Soler]

It just seems to me that sometimes we use technology as a trial/error like"CREATIVE WOLRD FOR DUMMIES"my 1st Photography class we learned with the old schoolSLR &we took our own pictures to the dark room of course we r(most likely)going to shoot Digital but anyone can turn a digital camera on place it on automatic, not with the old School; you really have to know what you are doing same here people who can write successful, engaging, persuasive long copy for direct mail,can write anything

[Alexandra Barrett]

How in the world could anyone ever call David Ogilvy an old fraud? David Ogilvy...founding father of Ogilvy & Mather Worldwide Agency 1948 knows more about advertising of all kinds than we will likely ever learn. For crying out loud...he created much of it himself! Try listening.... A brilliant founding father who unfortunately is, yes,subject to the laws of aging. HE left a LEGACY. What will his critics leave?

[soapbxprod]

Astute! Thank you!