David Ogilvy: We Sell or Else

Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.

Category:

Howto & Style

Tags:

• david
• ogilvy
• advertising
• direct
• marketing

[chisaoboy]

I respect your opinion, but you're wrong, my friend. Direct response advertising is a specialty that most general ad agencies know little about. Also, the mere fact that you said, "A Nike ad is a thing of beauty" shows that you fall into this category as well. Beauty is not a criteria for creating effective advertising. Your statement is one of an advertising novice. I don't blame you for your view... many people unfamiliar with the study of advertising hold a similar opinion.

[mj1181]

"No one should be allowed to advertise until they learn direct response" Amen

[syndicatecode]

@mj1181 so,so true.

[RaafiUTube1]

What a brilliant advice. Mr. Ogilvy it's an honor to be working in your company.

[DougMeade]

I wonder if the rules have changed a little with our attention spans! Does longer copy still outsell shorter? How about videos? It seems the shorter the video, the higher the views. Testing, testing, testing... things are always changing! Or... are they?

[mrjimmytwoshoes]

It sounds like Ogilvy is trying to teach people the basics before going onto "new media" such as television. But now that we are living in the future, does direct advertising still remain as important as Ogilvy says? When was the last time you looked at a letter in the mail box? What about spam?! Anyone care to make a comment? Reply or send me a message....

[madops555]

this guy is related to me he is an ancestor

[arprshr]

@chisaoboy i dont who u r or Wat do you but the man in the above picture is called father of modern advertising and is one personality who was also one of the forces in the modern industrial revolution but u must be gr8 then wat he is so wish u luck!!!!!

[jinn717]

Given 500 characters and constrained by time, I can sum up the history of copy writing in 1 shot glass. You never stop learning, "Everyone is an expert at failing, but not everyone is an expert at failing again" .

Seriously who uses quote marks and never mentions their source.

=)

[jcroshi]

what does 'Let us marsh against Philip' mean?

[researchAF]

Classic and still timely.

[diesel1279dsl]

@chisaoboy Anyway ... (don't know the whole conversation...) (but),

what he said, (whoever your "friend" is),

is right/"correct".

If, "your friend",

think it's beatiful - that's his Right.

And, his Rights, and thoughts/feel for the brand, will make him buy something from whatever that brand is.

So, you can't say he is "WRONG" ...

You're wrong... Plus, I'll add your ignorance over studies of similar opnions.

You shouldn't state your personal opinion based on a study/test...