Piers Interview
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I totally agree with the interview point of view: PR should take the role of main character of the two-ways communication.
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Yeah, nice commentary. PR agencies are become media producers thru their CGM and blogging/podcasting efforts, seem to have jumped in a bit faster than the ad agencies. This is an idea we explored a bit in interviews with John Bell of Ogilvy PR, Paul Rand of Ketchum, and Jamie Tedford of Arnold. (see video responses.)
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Thanks for these -I especially like John Bell's point about product companies also becoming content providers and the need to help them manage this. I'm not sure who is better to this job (PR or Adv) but it seems pretty clear they need to work together closer than they have been.
EmilyKay 5 years ago