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The Century of Self Happiness Machines part 6

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Uploaded by on Jan 23, 2009

http://www.luxstock.net
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.

His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.

It was the start of the all-consuming self which has come to dominate today's world.

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Top Comments

  • fuck you WMG

  • Fuck You WMG. I just downloaded a copyrighted WMG album from the internet in spite cause you cocksuckers chose to ruin a completely good documentary because of your gangsterish claims to ownership of music. Burn in hell you fascist cocksuckers!

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This video is a response to The Century of Self Happiness Machines part 5
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All Comments (56)

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  • Wooow, ACTA.

  • @ChaosDynamics It's actually small business fighting back, "Luxstock" doesn't hold the copyright Adam Curtis does.

  • What a shame...

  • Hahaha, oh wow. The audio is blocked because they want us to buy it.

  • Part 6 is missing - Google it.

    The site is called Solid Business Resource.com under Advertising Techniques

  • Part 6 is missing - Google it.

    I could not post the link here - my link is blocked

  • where can I get a copy on DVD with full audio?

  • Ffs, I've watched 5 snippets and can't see anymore, they should've told us in the beginning!

  • This is ridiculous. luxstock, please make this available somewhere else!!

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