Building Stronger Customer Relationships By Mobilizing Your Company Clip

To view full presentation visit http://www.loyalty360.org/multimedia/loyalty_360/loyalty_360. Become a member Loyalty 360, the Loyalty Marketers Association.

Presented By: Doug Rozen and Jeff Anulewicz, Carlson Marketing

Bring your mobile device for this highly engaging session where you will learn how mobile marketing innovation is the next major way to build stronger relationships, getting past the transaction to create greater customer interaction. You'll understand how you can integrate mobile as part of the larger communications experience within a loyalty program to drive engagement and forge stronger relationships while not being intrusive.

While many companies today have been sampling the use of mobile as part of their marketing mix and perhaps even in their loyalty program communications, real success occurs when mobile is deployed seamlessly across multiple points - as a key component of a brand relationship. We call this 'mobilizing companies.'

Lead by Carlson Marketing Worldwide's Doug Rozen (SVP - Global Lead of Creative, Interactive, Media and Mobile) and Jeff Anulewicz (Director of Mobile Marketing), this workshop will highlight how Carlson is leading the way to mobilizing its clients. Doug and Jeff will get you involved by actually demonstrating many of the tactics available today. So don't forget your mobile device - you'll need it.


The Loyalty Expo is powered by Loyalty 360, the Loyalty Marketer's Association http://www.loyalty360.org. Contact Amanda Chasteen at amandachasteen@loyalty360.org for more information.

Category:

Education

Tags:

• Loyalty Expo 2009
• Loyalty Marketing
• Loyalty 360
• Engagement
• retention
• brand
• customer
• association
• magazine
• Loyalty Management