Kevin Allocca: Why videos go viral
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Uploaded on Feb 27, 2012
http://www.ted.com Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. (This is the first talk posted from an amazing TEDYouth event. Many others will come on line next month as part of our TED-Ed launch. We can't wait ...)
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate
If you have questions or comments about this or other TED videos, please go to http://support.ted.com
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Top Comments
Benjamin Irwin-Gordon 4 months ago
Black girl with the red coat on at 3:52
"what the fuck is this shit?"
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SupesCoob 1 month ago
Jesus, if the videos he showed are the sort of "entertainment" that will define tomorrow then when we may as well start launching the nukes now. Mediocrity reigns brothers and sisters and only you can stop it!
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All Comments (513)
suitov 1 week ago
This vid came five months before Gangnam Style (released July 2012), but you're right that it's a perfect example. Loads of remixes and parodies around it, and the wacky video fits the "unexpectedness" criterion.
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Shani Drake 1 week ago
Cats were watching other cats watch this video!!
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Vegard212 1 week ago
Do you guys remember "The Knife Song" By Rusty Cage?
I did The Knife Song with a knife, but I did it different..it's on my channel if want to see :)
My video got 130 K views and 3K likes, but it got removed for no reason.. But I reuploaded it, so it's still on my channel.. :)
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adrian valenszula 1 week ago
2:23 best singer ever
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TheShmelinator 2 weeks ago
ummm, gangam style? no? ok. just saying
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