It isn't difficult to raise money in the form of commercial sponsorship for your how-to or special interest DVD, even if you are an unknown producer, provided you go about it the right way. This not only puts some money in your pocket upfront to help with your costs, but also adds status to your title by being associated with the sponsoring company. In this free lesson, Peter Walters, who has sold thousands of DVDs in every continent, tells you how to go about it.
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