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Celebrating 50 years of action

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Uploaded by on Sep 25, 2009

Are you actually planning to turn a national palace into a private business school? a shocked French official asked of Olivier Giscard dEstaing some 50 years ago when one of the key founders of INSEAD asked permission to use the Chateau of Fontainebleau as a home base for the school. No, replied Giscard dEstaing. We are talking about the art of management, which will attract Europes business elites to France.

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