You average 40 to 75 outbound calls and emails per day, hoping for a connect rate of just 8 to 10 percent. Youve got four seconds to make a good impression with your email. When you finally get a live contact, you have only 7 to 15 seconds to make an introduction. If your contact likes what you say, you earn more time to make your pitch. If not, you get slammed into purgatory sales prison without anyone to bail you out.
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