Wine Business 101 (Katherine Strange) on The Wine Down EP#2

EPISODE SYNOPSIS
Host Sonja Magdevski is joined by Tim Skogstrom and Katherine Strange to discuss the business of making and selling wine. Find out what goes on in order to get a bottle of wine on the shelf or on a wine list and the challenges of navigating a very competitive landscape as a wine distributor and boutique winery. Learn about estate vs. negociant vs. co-op wine production and the story behind how the infamous "two buck chuck" came to be. Tim and Katherine share advice on where you should go to get the best quality product for the best value.

GUEST BIOS
Katherine Strange -- has been selling boutique wines in and around LA for over 20 years. Has the reputation of being one of the sharpest sales people in the industry. Katherine owns her wine brokerage called Strange Wines.

Tim Skogstrom -- Owns Cornell Winery and has worked for Young's Market Co., Francis Coppola, and Constellation Wine Co. All of which were either the biggest or simply leaders in the industry.

ADDITIONAL LINKS, ETC.
www.malibugrange.com
www.casadumetzwines.com
www,cornellwinery.com
www.oldplacecornell.com

EPISODE BREAKDOWN
01:00 Sonja's Introduction
03:00 Tim Skogstrom introduction
05:00 Katherine Strange introduction
08:00 Has any of the romance changed for either of you after 20+ years in the wine business?
09:00 Have you transitioned much from where you started?
10:30 How does selling your own wine vs that of others differ?
13:00 How would you describe a boutique winery? What qualifies you?
15:00 YOUTUBE VIDEO: Distributors/wine sales reps that need to vent.
20:00 Explain what 60 30 day quotas means. You purchase the wines from the winery and have to sell them?
25:00 Ambiance effect the taste of wine (Tim's Italy story).
27:30 What if a product comes your way that is amazing?
30:00 How do you let someone go? What if you have a great product and nobody wants to take it?
33:00 Topic of building a brand and who's job is it to educate? (Screw cap vs cork for example) How much do you need to educate?
35:30 Another aspect of wine is branding...where does it come from and who makes it?
36:00 Estate Vineyards
39:00 CO-OP Wine Model
42:00 NEGOCIANT
45:00 Why would a winery want to sell you juice?
49:00 Does the end user care how it is made? (Show slide of the process of making/selling wine)
50:00 SM How does Charles Shaw/Yellowtail make so much?
52:00 If you're spending $2-$5 how much can you command quality? How much does the consumer care and how much do they need to know about your product when you are targeting them?
54:00 YOUTUBE VIDEO CUSTOMER IN RETAIL SHOP
59:00 WRAP UP What would you say to the consumer out there?

Category:

Entertainment

Tags:

• Katherine Strange
• Tim Skogstrom
• theliptv
• thelip.tv
• the wine down
• wine
• wine tasting
• winemaking
• malibu wine
• malibu vineyards
• copolla
• trader joe's
• fermenting
• distillation
• spirits
• urban gardening
• Television Show
• Talk
• California
• Vineyard
• Valley

[TheLipTV]

Thank you Coalfacesally we will put it on our list of topics to discuss. : )

[coalfacesally]

thanks for this - great idea = global interest = success:-)!

for future program content, as a wine consumer - would <3 to hear what additives they put in wine - e.g., in Australia they add '220' to some wines, which, for me, means the more 220 the greater my headache (:

[coalfacesally]

thanks for this - great idea = global interest = success:-)!

for future program content, as a wine consumer - would <3 to hear what additives they put in wine - e.g., in Australia they add '220' to some wines, which, for me, means the more 220 the greater my headache (:

[migmacmonk]

nice firstie Tim!!!!

[skogy69]

OK, I was on the show but to make the first comment is an honor! Sonja you are such a treat and sharing an hour with you is nothing but a gift. Can't wait to see us in a few months and all the wonderful changes that will take place. The winedown rocks!