The Five Components of a Business Strategy

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Uploaded by on Sep 9, 2008

Real Results Marketing and Ian Heller present the five components of a valid business strategy. Go to www.realresultsmarketing.com for more information.

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  • HigherPlanes: The idea is that Southwest Airlines uses superior operational excellence to drive better asset productivity, i.e., keeping their planes working and productive (up in the air) more than their competitors. People of normal intelligence or better understand that without the additional explanation I provided for people like you.

  • Hi Ivan: Companies should have a very carefully thought-out balanced scorecard that shows performance vs. objectives, history and (very importantly) competitors. Companies should reevaluate strategy either when performance lags vs. objectives or competitors or when there is a significant event either within the company (e.g., an acquisition, a change in management, etc.) or in the industry (consolidation, new technology), etc. I hope that helps. Thank you very much for your question. Ian

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  • DEAR,MY STRATEGY ACTIVE

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  • good stuff straight forwARD and to the point! bring more 

  • businessstrategygame . org has a full video tutorial on the bsg-online strategy game

  • thank u Ian

  • BORING!!!!!!!!!!!!!!!!

  • The last core competency mentioned for Southwest Airlines is genius. Keeping planes in the air: Now that's brilliant.

  • thanks..

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