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Innovative Value Chains, Blade Farming (Beef) Case Study

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Published on Jul 9, 2012

The Value Chain Management Centre and the Ontario Cattlemen's Association are pleased to announce the completion and release of a case study DVD highlighting two highly innovative UK beef value chains. The DVD describes why the initiatives were formed, and how they have succeeded through using techniques developed in other industries to reduce costs and increase their competitiveness.

Example: Blade Farming is unique in how they monitor the determinants of performance and eating quality from conception to consumption, their use of forward contracts, and the processes used to continually improve performance. Their customers include McDonald's, Tesco and Fairfax Meadow.
To purchase the full program, please contact the Value Chain Management Centre (www.valuechains.ca/resources or phone 519.822.3929).

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