Adele - Set Fire to the Rain (Music Video)

Music video. Adele performing Set Fire to the Rain. A revelation. Written, directed, produced and edited by Casey Ford Alexander. Filmed by Casey Ford Alexander, Arjun Jain and Charmaine Lee.
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Production design and art direction by Casey Ford Alexander. Original Art by Justine Li and Elliot Welder. Thumbnail image photographed by Charmaine Lee. Creative Consultant (Post): Roby Sobieski.

Category:

Music

Tags:

• Casey
• Ford
• Alexander
• Adele
• Set
• Fire
• to
• the
• Rain
• Music
• Video
• Grammy
• Grammys
• Award
• 21
• Album
• of
• Year

[KyletheMeep]

your videos are really really well done, but they are really hard to fallow because they just move SO fast. but still i guess thats what the replay button is for :P

[CaseyFordAlexander]

@KyletheMeep Thank you! Exactly.

[CaseyFordAlexander]

As strange as it may seem, I’m not that wedded to objects in themselves as much as objects as representing an idea that I care about. … In the end, I think it comes down to the fact that I found that accessories can be some of the most powerful ways of communicating an idea. –Cassius Clay

[TheMHmonsterhigh]

@CaseyFordAlexander its Muhammad Ali if u r respectful

[CaseyFordAlexander]

@TheMHmonsterhigh Cassius Marcellus Cornelius Clay currently attends Yale University, and in 2010 (at age 19) became Kanye West's stylist. Clay is a direct descendant of 19th century abolitionist Cassius Marcellus Clay (who graduated from Yale in 1832). Thence, Muhammad Ali and his father Cassius Marcellus Clay Sr. were both named after my source's ancestors.

[CaseyFordAlexander]

Art and Religion are, then, two roads by which men escape from circumstance to ecstasy. Between aesthetic and religious rapture there is a family alliance. Art and Religion are means to similar states of mind. -Clive Bell

[musicD25]

"Friends will keep you sane, Love could fill your heart, A lover can warm your bed, But lonely is the soul without a mate."

<3

[CaseyFordAlexander]

Set Fire to the Rain is a slave narrative, a love story, abstract v. impressionism v. realism, a spell, an abduction, a birthright, a young adult fantasy, a coming of age; a revelation.

[xCelsius451x]

Epilipetics..watch out. Other than that, amazing!

[randomTHINGS198]

i love your videos

[missmrsrandom]

I have no clue what is going on AT ALL but I love this so freaking much it's just beautiful and ridiculously amazing and I just want to watch it over and over a million times, then watch it a million times once more. This is completely ASTOUNDING.

[acethe3rd3]

I honestly have no idea what's going on, for this video and most of yours, but I LOVE THEM! their so unique. I love watching different people perspectives. Like the color changes and the upside down shots and its just awesome. Like in another video of yours u had cars moving backwards, it was sooo different and cool.

[1universal4isaster]

i really like how you express yourself even in comments :)

[rorygrace123]

1:08.. ninja(:

[Pamayla000]

@QuanticoSniper As I watched this video, it was very reminiscent of the process by which Spiderman got bit and gained agility and strength as he became one with the venom. This video is like that, the EpiPen saved his life, but the venom still there, makes transformation. He sees better, like the "fly eye", blindfolds self to use intuition in movements. At one point, he holds out wrist as if to spring some "webbing." I thought it might be a song in the upcoming movie (not).

[QuanticoSniper]

Cripple guy stabs self in thigh with EpiPen, gains ability to stand.

Blows magical ram horn to celebrate.

Is that about the gist of it?

.