LAS VEGAS (YouTube.com/AdAge) -- Marketing strategies are all over the board at CES as companies struggle to find effective ways to excite consumer purchasing in a recession. In a discussion with Ad Age digital editor Abbey Klaassen and digital reporter Michael Learmonth, Accenture global managing director of media & entertainment Greg Douglass notes the most important trends he's seen at the show.
Link to this comment:
All Comments (1)