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Important Marketing Trends at CES '09

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Uploaded by on Jan 9, 2009

LAS VEGAS (YouTube.com/AdAge) -- Marketing strategies are all over the board at CES as companies struggle to find effective ways to excite consumer purchasing in a recession. In a discussion with Ad Age digital editor Abbey Klaassen and digital reporter Michael Learmonth, Accenture global managing director of media & entertainment Greg Douglass notes the most important trends he's seen at the show.

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