http://www.smallbusinessonlinecoach.com/blog/ppc/adwords-ppc-sitelinks/ - Google Adwords has given a PPC gift of offering "Sightlinks" as an option. This option can give your AD more virtual real estate in the search engine pages. See this example of how it can make your AD stand out over your PPC competitors. It can even help you improve your CTR's which usually results in a lower CPC.
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