Byron Gordon, SEO-PR, interviews Hollis Thomases, CEO of WebAdvantage.net about Twitter and its social media applications at SES NY 2009. Hollis discusses how Twitter can be used effectively for building customer relationships and brand reputation. Hollis goes on to describe Whole Foods as a success story in how they use Twitter and then describes a "horror story" that happened to Exxon Mobile when their Twitter handle got hijacked. Hollis recommends several key Twitter tools for young companies just starting out to build their Twitter presence.
For more information about SES, please visit:
http://www.searchenginestrategies.com
Great tips regarding the URL shorteners and in particular, regarding looking for one that has good tracking capabilities. I am going to check out the hootsuite based on the recommendation.
eBizROI 1 year ago
How to Promote your Twitter acount with #HTST
BerensRacicotFilms 1 year ago
excellent interview...oscar wright, rome
oswright 2 years ago
Great informative interview, I follow Hollis on Twitter and learn much from her @hollisthomases
theanimalusa 2 years ago