Maintaining Customer Relationships: Meet Your Customers

http://www.romancingthesale.com Maintaining customer relationships starts with knowing your customers...well. I made this video as part of the research for my book, Romancing the Sale. I went to the same places I used to go when I was using the "three foot rule" of prospecting and asked people if I could interview them. Most preferred not to appear on camera; for their interviews you'll have to read the book! What surprised me is how all the old feelings - terror, sweaty palms, heart pounding, stomach flip flops - all came rushing back to me. I'm so glad I don't have to find customers this way anymore! My suspicions were confirmed as I interviewed. This type of sales process is just as uncomfortable for the customers as it is for you and me. They feel anything from inconvenience and impatience to distrust, anger and violation! Listen carefully as they tell you exactly what it is they want from you (and me). They want respect, honesty, no tricks. They want to know immediately what it is you are offering and if it isn't of interest, they want us to respect that. They want sales pitches that only address their needs. A "custom fit." They want a two-way dialogue. They want to be listened to. Romancing the Sale is all about building and maintaining customer relationships that last for the long haul. Customers (or team members) who stick with you are much more profitable than one time sales, or worse, people who want to put you on a hit list! Even if you are not interested in buying the book, really listen to what the folks on this video are saying - it will help you tremendously in your business. www.home-business-diary.com

Category:

Education

Tags:

• salespitch
• marketingtraining
• barbarasilva
• romancingthesale
• networkmarketing
• whatisagoodsalespitch

[silvalinings]

Thank you platignum and myhappylaptop - it was interesting for me since these are the very people I would have been trying to pitch once upon a time! Now I know I was doing it all wrong!

[LaneReiss]

Barbara,

This video should be mandatory for anyone who is considering or already affiliated with a network marketing or sales related company.

Most people do NOT want to be approached, but if they ARE approached, they want to be heard, not just spoken to.

I am looking forward to the e-book!

Lane

[platignum]

Very simple, interesting, but altogether useful if exposed to marketing managers etc.

I think the general public aren't really surprised by these findings. Good.

Pete.