The Apprentice UK Series 7 - Episode 07 - Part 1 of 6

The Apprentice Season 7 playlist;
http://www.youtube.com/playlist?list=PLC5068069F78DB0ED

The teams are called to gleaming offices in Fleet Street, home to London's oldest newspaper district. Lord Sugar informs the candidates they'll be creating and publishing a free magazine. But first he shuffles the teams, appointing the project managers.

Free magazines earn money by selling advertising, but advertisers only buy space in titles with a surefire market. As such, the teams must choose a hit subject, produce appropriate editorial content and convince advertisers they will reach a big audience.

As Karren keeps notes, one team is led downmarket by their editor with a low-brow lads' magazine. The other team, accompanied by 67-year old Nick, goes for the oldies market, and on the way comes up with some patronising names (causing raised eyebrows from Nick!). But despite some research with sprightly over-sixties, it soon descends into stereotypes. Karren winces as the lads' mag embraces innuendo and photoshoots get racy. Spot research on the street sends signals that the lads' mag may be off-course, but the magazine editor continues to push the boundaries.

At the pitches, one team doesn't know what it's selling, while both teams fail to negotiate until it is almost too late. In the boardroom the final ad sales surprise Lord Sugar, leaving the losing team bickering in a blame game. But when the final page is turned, the end words are: "You're fired!".

http://www.bbc.co.uk/apprentice/
http://www.bbc.co.uk/iplayer/episode/b0120z17/The_Apprentice_Series_7_Freemiu...

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[seeSeeification]

i definitely like Susan much more than Zoe. Zoe is a nightmare seriously with her horrible attitudes and quick to deny people's abilities.

[pienene1978]

03:19

[kicking46]

@hoggyhogwarts98 You're not very clever are you?

[TheTatmeister]

@seeSeeification

I quite like her. She may come across as being manipulative,but she is bright and on this task she prooved herself to be innoative with the magazine,but Jim fucked it up...

[hoggyhogwarts98]

MELODY IS HOT! ZOE IS A HUGE BITCH. Jim = Knob. Natasha is a pig in clothes. Susan is a babe. HELEN RULES! Glenn is a dumbass? Tom needs to shave and don't get me started on Leon.

[ledyaisthebest]

Why is it always night time?! :)

[16JAM77]

@quxantipe

not god, a lord.

[JediAnneable]

@artistsdontknowmoney really?? really? you just had to ruin it for everyone??????Why the fuck couln't you comment on the last episode you spoiler????????

[artistsdontknowmoney]

susan is a kind of person who everybody dosen't like even with no reasons just hate. i don't think it's her fault but.. also there is nothing she could blaim for.