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Testing and Focus Groups: Get the Most for Your Money

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Uploaded by on Jul 9, 2008

You're launching an expensive new product or ad campaign. Naturally, you'd like to know if it's going to work before you execute. Unfortunately, focus groups can often be a little to unreliable?

What to do? Fortunately, there are simple, cost-effective ways to test a product or campaign. How?

Watch this short, informative video to learn some indispensable techniques.

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Education

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Standard YouTube License

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