You and your organization will discover that:
•Before investing in a new idea, you can significantly increase its chance of success with little or no added cost.
•You should tackle one area at a time and develop a clear statement of the objective, making sure there are no negative side-effects.
•Following innovative IDEO and using their green light brainstorming technique for getting at least 100 new ideas is a smart decision. Joe Murtagh...The DreamSpeaker www:TheDreamSpeaker.com
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