"It all started sometime last spring during late night recording sessions trying to come up with something capture the public's attention", says Atherton, a stalwart on the Ottawa hip-hop scene since 2003. "Tim Hortons is my fuel during such attempts and after several hours of writing and getting nowhere it dawned on my the answer was there right under my nose, and slightly above my lower lip." Thus the song "1 in 6" was born, alluding to the new odds of winning Tim Hortons' annual Roll Up The Rim To Win contest.
Within days of posting it to the music site Soundcloud, director Kevin Friel was on the line with plans to shoot a video. That video went on to become a finalist in the 2011 Ottawa International Film Fest Music Video Challenge. The two decided to wait until the 2012 contest to release it publicly.
"Roll Up the Rim has become a latter-day Canadian icon, " Atherton says. "I figured it deserved its own anthem."