The ARF: Inspiring Better Brands

The ARF has heard a common cry from its members: "The research function must transform to inspire the organization with anticipatory insights." The ARF research transformation initiative will create the blueprint for this transformation, so insight teams can enable marketing organizations to become agile, fast learners whose innovations shape the future.

Joel Rubinson - Chief Research Officer, The ARF
http://blog.joelrubinson.net/

Category:

Education

Tags:

• The ARF
• ARF
• Joel Rubinson
• Marketing
• Advertising
• Research Transformation
• Marketing Research
• Advertising Research
• Branding
• Rick Clancy
• Pete Blackshaw
• Stan Sthanunathan
• Chris Baldwin
• Gayle Fuguitt
• Alan Wurtzel